Seoul Beauty Week 2027
Short answer: Seoul Beauty Week 2027 takes place usually August (dates to be announced) at Dongdaemun Design Plaza (DDP) Art Hall, Jung-gu. It is free for the public and a great place to discover indie K-beauty and aesthetic brands on a summer treatment trip.
Event details
- When: usually August (dates to be announced)
- Venue: Dongdaemun Design Plaza (DDP) Art Hall
- District: Jung-gu
- Category: Beauty Expo
About Seoul Beauty Week 2027
A free Seoul city expo for emerging K-beauty, beauty-tech, medical-aesthetic and wellness brands, with buyer meetings and the Seoul Beauty Forum. The 2026 edition ran August 22-25 with a record 152 companies.
Why it matters for a Gangnam beauty trip
It is free for the public and a great place to discover indie K-beauty and aesthetic brands on a summer treatment trip.
Planning treatments around the event
If you plan to combine the event with treatments, book anything with downtime (fillers, lasers, thread lifts or surgery) at least 1–2 weeks earlier, and keep no-downtime options such as laser toning, Aqua Peel or skin botox for the days around it. See our event-ready skin guide.
Dates and tickets
Dates, opening hours and ticketing can change. Always check the official website before booking flights or treatments.
Frequently asked questions
When is Seoul Beauty Week 2027?
usually August (dates to be announced).
Where is Seoul Beauty Week 2027 held?
At Dongdaemun Design Plaza (DDP) Art Hall, Jung-gu, Seoul.
Can I combine Seoul Beauty Week 2027 with skin treatments in Gangnam?
Yes. Schedule downtime treatments well before the event and keep same-day options for the days around it.
Explore related guides
Event-ready skin · 3-day Seoul beauty trip · One-week beauty trip · Zero-downtime glow
Event details are compiled from public sources and organisers change dates, venues and ticketing. Always confirm on the official event website before booking travel.